Thursday 25 October 2018

The Rise of Reliance Jio Continues as it Acquires Over 250 Million Subscribers

Reliance Jio announced last week that it has crossed 250,000,000 subscribers. The following are some of the highlights from the announcement (emphasis mine):

  • Jio has accelerated its pace of subscriber additions further with net addition during the quarter of 37.0 million (as against 28.7 million in the previous quarter), highest in any quarter since the launch of commercial services
  • Gross adds at 41.7 million and churn of 4.7 million implying the lowest industry churn rate at 0.66% per month
  • Customer engagement continued to grow with average data consumption per user per month of 11.0 GB and average voice consumption of 761 minutes per user per month
  • Video consumption drove most of the usage, increasing to 410 crore hours per month on the network; average video consumption of 17.5 hours per subscriber per month
  • Further deepening of all-IP 4G LTE network in existing areas along with coverage expansion to 99% of population is on track to be completed in FY19
  • Only network to deploy tri-band (800MHz/ 1800MHz/ 2300MHz) pan-India 4G
  • World’s largest mobile data consumption network which is 5G ready
  • World’s largest VOLTE network, with voice traffic growing consistently
  • JioTV is the best rated live and catch-up TV app; JioCinema is the most popular video-ondemand app; JioMusic and Saavn together is music powerhouse with over 40 million songs; JioMags and JioNews are other highly popular customer offerings
  • Strengthened the KaiOS app-store for JioPhone users with customised versions of popular social media applications like YouTube, WhatsApp and Facebook
  • Reliance Retail Ltd launched the ‘Monsoon Hungama’ offer for JioPhone with upfront security deposit of only ₹ 501 for a new JioPhone during the quarter. The offer works in conjunction with return of an old feature phone. Also, JioPhone 2, which offers a larger screen and full QWERTY keyboard for a price of ₹ 2,999 has been offered through limited period flash sales. Most used social media applications like YouTube, Facebook and WhatsApp are now available for Jio Phone users

I blogged about Jio phone 2 earlier here. JioPhone (1) and JioPhone2 are both feature phones based on KaiOS. In fact I tweeted back in May that Jio has become a leader in feature phones.

According to Telecomtalk, it is widely expected that my March 2020, Reliance Jio will have over 400 million subscribers and over 150 million JioPhone users.

Finally, Communications Today has some interesting charts from Bloomberg. I am going to use one chart below to show how data prices have plummeted in India which is responsible for major uptake of data services.

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