In October 2018, Vodafone Idea Ltd (now called Vi) launched Sakhi, a service to address key barriers women face to accessing and using mobile in India, as well as women’s concerns about personal safety – both the safety issues and threats that may arise from owning a mobile and general safety concerns that women experience that mobile could help address.
GSMA documents a detailed case study on early evidence of Sakhi’s social impact and Vodafone’s key success factors in meeting the needs of female customers. It also provides practical recommendations for mobile operators and other stakeholders interested in reaching female customers with a similar service.
The PDF of the case study is available here.
The video above provides story from Sakhi's customers on how the service has dramatically improved their lives.
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