Showing posts with label Operator Optus. Show all posts
Showing posts with label Operator Optus. Show all posts

Tuesday, 31 January 2023

Optus' Living Network

Optus launched their Living Network in May 2021 and its certainly a most innovative venture. Unlike previous networks, this was described as an evolved network. Designed to be dynamic and 'customer-centric' to suit the unique needs of each customer by offering a range of service features and initiatives in areas such as advanced connectivity, security, productivity, environmental sustainability and social causes.

 

The Living Network features are available to Optus customers from the MyOptus App and include Unlimited Data Days, Donate Your Data, Optus Pause, WiFi Secure, Game Path, Call Translate, Call Notes, Optus Pulse and SideKick. Optus has also categorised it’s Living Network features by Digital Wellbeing, Adaptive Network and Advanced Voice.

One aspect of Digital Wellbeing is closing the digital divide and promoting sustainability. Donate your data is a way to help close the digital divide for people in need get a prepaid SIM with data plus unlimited calls and SMS every 42 days. Every month, Optus data donations are pooled and then distributed as an added data boost to those who need it. Optus postpaid customers can donate a portion of their monthly data via the MyOptus App. Prepay customers on select tariffs can also donate a portion of their data. The operator has partnered with a number of charities to deliver this service to people experiencing economic hardship from a job loss, family or other tragedy.

Optus claim over 28 million GB of data has been donated since December 2019. The donated data helps individuals (and since 2021) helps families in need to access vital education, employment, and other services.

At the launch of the Living Network Optus CEO, Kelly Bayer stated that the program had so far assisted over “14,000 young Australians in need” and attributed the initiative to achieving an NPS that was “off the charts” highlighting that customers felt empowered by the Living Network to shrink the digital divide and make a difference to others lives.

 

Meanwhile an inventive aspect of the Adaptive Network is Game Path. This service reduces lag by 30% (as well as jitter by an average 71%) when gaming by accessing multiple local and international points of presence (POPs) and using AI to select the optimal connection path however, manual server selection is also possible. The service which is activated via the MyOptus app is only available on windows PCs and costs AUD $10 per month with one-month waiver. Optus internet gamers may receive a three-month waiver. Optus provides a table highlighting the performance improvement customers can expect by game and city based on a sample size (gaming session snapshot) in time but highlight actual performance may still vary.

A feature that enhances customer productivity within the Advanced voice services is Optus Call Translate. This translates voice calls in real-time between two people speaking two different languages to each other. Effectively and as promoted by Optus, the service is “turning two languages into one conversation”. The service is currently available in 19 languages and is built, owned and operated by Optus using Google Cloud (API) for the translation element. While the service was initially trailed in a beta mode with select customers, it is now available to postpay customers (including business) at a cost of AUD $5 per month with a seven-day trial period. The service is activated from the My Optus App along with translation settings such as the “to” and “from” language setting. When a customer calls a number using the translate feature, before the call conversation starts – both parties will hear an announcement saying that the Call Translate is in use. Optus customers can use the service to call overseas, and they can also use it abroad so long as they are roaming on a VoLTE network.

In highlighting the usefulness of the service, Optus points to the multi-lingual country and five million people (20% of Australians) of which English isn’t their first language. Such a service might be valuable when interacting with others to perform everyday functions such as booking a medical appointment.

Other operators have certainly been inspired some of these services and strategies and also launched some of the features seen in the Living Network, in particular drawing on the environment, sustainability and social responsibility as a way to increase relevance, drive an emotional connection and  increase engagement with existing customers and potentially augment their subscriber bases.

Related Posts: 

By at No comments:
Labels: , ,

Monday, 1 June 2020

Nearly Perfect 4G in Australia is Preparing Users for 5G Era


The Australian mobile market is dominated by the three major mobile network operators Telstra, Optus, and Vodafone. All three operators provide comprehensive population coverage with their LTE networks and have launched 5G services.All three Australian mobile operators are now investing billions of dollars in their networks annually, with a view to securing new customers and retaining existing ones. Increasingly, consumers are looking to mobile communications for their broadband needs.

In common with most mature markets, in Australia there are significantly more subscribers to mobile services than there are people. Growth is being driven by population increases as well as a rise in the number of people using two or mobile subscriptions – commonly one is for personal use and another for business use. Very slow growth is predicted over the next five years to 2024 with penetration rates predicted to rise only slightly above projected population increase.


Telstra Australia launched its 5G service on the 3.6 GHz band at the end of May 2019 as it had switched on over 200 5G sites since August 2018. The 5G service was available in over 10 cities, including parts of Melbourne, Sydney, Canberra, Brisbane, Adelaide, Perth, Hobart, Launceston, Toowoomba, and the Gold Coast. Twenty-five additional cities should be covered before end-June 2020 including the major regional cities in Australia. However, the operator announced it is ahead of its target and 5G services are now available in 47 cities across the country.



Telstra added it has seen a massive expansion in the number of potential customers, growing from 4 to 8 million. Swedish vendor Ericsson has announced collaboration agreements with the operator to provide 5G equipment and upgrade Telstra’s network.

The Australian operator previously acquired spectrum in the 3.6 GHz auction for AUD 386 million (EUR 240 million), giving it 60 MHz of contiguous 5G spectrum in all major capital cities and between 50 MHz and 80 MHz in regional areas.

 

Telstra has also begun trialling faster millimetre-wave 5G mobile phone technology, which could be up to eight times faster than 4G, in sites at Parramatta and on the Gold Coast as the company announces its 5G network is now available in more than 700 towns across the country.

The trial marks the next step in the construction of 5G networks in Australia. 5G networks in Australia could only use lower-spectrum bands they already had licences for, meaning the much faster mm-wave 5G could not be used in Australia because it needs to use spectrum in higher bands (upwards of 26GHz).



The higher-end spectrum allows data to transfer at much higher rates, and with lower lag in communication to devices. Lower-spectrum (3.6GHz currently) 5G is around two times faster than 4G, but using the higher spectrum, 5G can be significantly faster, just over a shorter distance. Ericsson, the company behind the technology in Telstra’s 5G network, reported earlier this year speeds of up to 4.3 gigabits per second in its lab test.

  

Rival mobile network operator Optus announced the commercial launch of 5G mobile and 5G residential fixed broadband services covering selected areas in November 2019. 290 5G network sites went live and 1,200 sites were planned by March 2020. Recently, the company announced that by the end of May 2020 customers in parts of the western Sydney suburbs of Bonnyrigg and Minchinbury, Niagara Park on the NSW Central Coast, Cook in the ACT and the Brisbane suburb of Kenmore will be able to order 5G services. The telco is using equipment from both Ericsson and Nokia in its rollout of 5G.


Optus secured spectrum in the 3.6 GHz spectrum auction for AUD 185 million (EUR 110 million) in late 2018.



Optus have now launched a dual-band 5G network in Sydney using the 2300MHz and 3500MHz bands, with plans to extend coverage to Melbourne in the coming weeks.

The operator said it is testing Samsung Galaxy S20 5G devices on the dual-band network, which it claimed in a world first. The network uses Ericsson’s 5G Radio System equipment and Optus said initial findings indicate it has the potential to increase capacity and coverage. They have also worked with Nokia and Qualcomm last year.

Meanwhile Vodafone Australia switched on its 5G network at Parramatta in March 2020. They expect 650 sites in other parts of Sydney, Melbourne, Brisbane, Adelaide, Perth, and Canberra, will be live from mid-2020.

Vodafone Australia has teamed up with Nokia to conduct what the pair are calling the first field test of 700Mhz spectrum in Australia and APAC.  Nokia said the use of low-band spectrum and its AirScale equipment would improve indoor coverage and will be combined with the operators 3.5GHz holdings. 700Mhz spectrum in Australia has previously been used for 4G networks.




Open Signal notes that while 5G may be the focus for Australian operators, 4G continues to play a vital role because it is the network generation that handles the vast majority of users’ traffic and is the technology that most smartphones are using. Additionally, the early 5G networks continue to rely on 4G connections in order to operate because they use 5G non-standalone access. All three of Australia’s national operators have surpassed the 90% mark in 4G Availability and Optus is approaching the coveted 95% mark with a score of 94.9%.

In this report, Open Signal analyze the mobile network experience of Australia’s three national operators in the 90 days starting January 1, 2020. They monitored the network experience at a national level and across six cities, to see how Telstra, Optus and Vodafone performed.



In Opensignal’s regional analysis of six of the largest cities in Australia, Telstra is the operator to beat. The wireless carrier won awards in more cities in each of their metrics than any other operator. In Download Speed Experience, Telstra was the winner in five cities and tied with Optus in one city. They also saw the download speed Telstra users enjoy soar to 73.4 Mbps in Adelaide, which was 26.1% higher than its national score of 47.3 Mbps.


Related Posts:

By at No comments:
Labels: , , , , , , , , , ,

Sunday, 18 November 2018

Optus launching commercial 5G Fixed Wireless Access services in January 2019



Optus is the second largest telecommunications company in Australia. It is a wholly owned subsidiary of SingTel (a company headquartered in Singapore) since 2001.

As of 31 October 2018, Optus’ 4G network population coverage was 97.2% in Australia, with 7,011 sites upgraded to 4G of which over 5,990 have been upgraded to 700 MHz spectrum. The total 4G customer base reached 6.39 million (Including Enterprise customers, Optus’ total number of 4G customers reached 6.48 million) as of 30 September 2018. They believe that all Australians deserve high quality mobile coverage are committed to relentless improvement, especially to the roll-out of 5G.

During this quarter, Optus launched the 50th Federal Government Blackspot. In addition, Optus successfully concluded “live” 5G network trial in Sydney, paving the way for the commercial launch of Fixed Wireless Access services in Canberra and Brisbane in January 2019, and other capital cities by March 2019. 




Optus' road to 5G saw it begin switching on its 4.5G network in February last year, followed by the addition of Massive Multiple-Input Multiple-Output (Massive MIMO) and three-cell carrier aggregation to 4G at the end of last year.


According to chief executive officer Allen Lew, Optus has now finished trials at its HQ in Macquarie Park; its 5G Live centre in the Gold Coast is stage two of its 5G plan, as it will allow the telco to gather data on how consumers interact with and react to the low-latency, high-bandwidth capabilities of 5G and the technologies it enables.
Optus is also inviting "young entrepreneurs" to visit the showcase -- which utilises both indoor and outdoor 5G base stations -- and commercialise any ideas they come up with, which will also help Optus to decide who to partner with.
While according to Optus head of Networks Dennis Wong  5G is the final piece of the "industrialisation puzzle" -- due to its characteristics of low latency, high bandwidth, network slicing architecture, and massive machine type communications -- Wong said Optus is well positioned to deliver a 5G network thanks to its holdings in the 3.5GHz spectrum band.

***
To learn more about Fixed Wireless Access, see 3G4G Blog post here.

See also:

By at No comments:
Labels: , , , , , ,
Subscribe to: Posts (Atom)